Comment \u00e9tablir mon image de marque? - D\u00e9marrage d'entreprise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment \u00e9tablir mon image de marque? - D\u00e9marrage d'entreprise\" \/>\n<meta property=\"og:description\" content=\"Dans le processus de d\u00e9marrage d\u2019une entreprise, il est important d\u2019abord et avant tout de lui choisir un nom qui correspond \u00e0 son positionnement. Par exemple, si vous fonctionnez avec une grande \u00e9quipe multidisciplinaire, vous pouvez lui donner un nom qui comprend le terme \u00ab Groupe \u00bb par contre, si vous fonctionnez avec une petite \u00e9quipe sp\u00e9cialis\u00e9e […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"D\u00e9marrage d'entreprise\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-03T20:37:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-03T23:24:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/demarragedentreprise.com\/wp-content\/uploads\/2020\/11\/9_Imagedemarqueweb.jpg?fit=1280%2C853&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"julie.helene.tremblay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"julie.helene.tremblay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/\"},\"author\":{\"name\":\"julie.helene.tremblay\",\"@id\":\"https:\/\/demarragedentreprise.com\/#\/schema\/person\/7802f85e2e106a69d9086041f36f2957\"},\"headline\":\"Comment \u00e9tablir mon image de marque?\",\"datePublished\":\"2020-11-03T20:37:48+00:00\",\"dateModified\":\"2020-11-03T23:24:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/\"},\"wordCount\":256,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demarragedentreprise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/demarragedentreprise.com\/wp-content\/uploads\/2020\/11\/9_Imagedemarqueweb.jpg?fit=1280%2C853&ssl=1\",\"articleSection\":[\"Blogue\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/\",\"url\":\"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/\",\"name\":\"Comment \u00e9tablir mon image de marque? 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{"id":1033,"date":"2020-11-03T20:37:48","date_gmt":"2020-11-03T20:37:48","guid":{"rendered":"https:\/\/demarragedentreprise.reseaufisconseils.com\/?p=1033"},"modified":"2020-11-03T23:24:45","modified_gmt":"2020-11-03T23:24:45","slug":"comment-etablir-mon-image-de-marque","status":"publish","type":"post","link":"https:\/\/demarragedentreprise.com\/comment-etablir-mon-image-de-marque\/","title":{"rendered":"Comment \u00e9tablir mon image de marque?"},"content":{"rendered":"

Il est \u00e9galement important de visualiser un certain avenir pour votre entreprise : Que voulez-vous repr\u00e9senter pour vos clients? Par exemple, si vous vous pr\u00e9sentez comme un r\u00e9seau d\u2019experts, vous allez vouloir repr\u00e9senter une source de conseils fiables, d\u2019expertise approfondie et des r\u00e9sultats \u00e0 la hauteur.<\/p>

La deuxi\u00e8me \u00e9tape est de donner un visuel \u00e0 votre nom. Pas besoin que votre logo reprenne absolument votre nom, mais il est important de bien figurer l\u2019image que l\u2019on veut donner \u00e0 cette entreprise. Par exemple, si votre nom est \u00ab r\u00e9seau \u00bb vous voudrez probablement projeter l\u2019image de plusieurs individus unifi\u00e9s.<\/p>

Par ailleurs, il est important d\u2019investir tr\u00e8s t\u00f4t dans une image, quitte \u00e0 la faire \u00e9voluer plus tard. Elle servira dans vos premi\u00e8res promotions et vous associera d\u00e8s alors dans un visuel chez votre client\u00e8le et vos prospects. Elle sera une cl\u00e9 de voute de votre image de marque.<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Dans le processus de d\u00e9marrage d\u2019une entreprise, il est important d\u2019abord et avant tout de lui choisir un nom qui correspond \u00e0 son positionnement. 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